and covering their own backs than they spend on doing the job they are paid to do. If this sounds familiar I ask you to read the title of the article again.
It is the job of senior management to make sure every single person in the organization know and are committed to the goals. For this to happen, the goals must be written down in clear and unambiguous language and have to be something everybody can buy into.
Goals like “to be our customer’s supplier of choice” to me, are absolute rubbish – who is doing the choosing? How can we have any control over it?
Our goals should be stated in present tense that everyone can understand “We are selling and collecting €200k per month” is a far better goal, now everyone knows what we have to do and it is up to everyone to work out how we can work together to achieve it.
building was there for one reason only and that was to put a man on
the moon. Each made their own contribution based on their role and