Business Environment
Syllabus Topics
1. The economy (10%)
- The British economy
- Nature of industry
- Employment patterns and population trends in the UK.
- Types of business organisation
- Organisational objectives
- Stakeholders
- Growth and development and change in organisation
- PESTEL analysis.
- Management and leadership
- Groups and teams within the organisation
- Motivation and job satisfaction
- Communication in organisations
- Communication system.
- Marketing management
- Elements of marketing
- The product life cycle
- Promotion
- Pricing strategies.
- Market structures and behavior
- Costs and economies of scale
- Supply, demand and pricing
- Determination of exchange rates
- Elasticity
- Effects of government intervention and regulation.
- Circular flow of income
- The business cycle and the multiplier
- Economic growth
- Inflation and deflation
- Unemployment
- Government economic policies and their effects.
To get further details or to reserve your place please contact Catriona on 01 659 9466 or Declan on 087 244 7052 or[email protected]